PARTNERSHIP PROPOSAL · 2025
EXPERIENTIAL
Building the Future of Gaming Culture Together
CONFIDENTIAL — TESSARAKT INNOVENTURES PVT LTD
India's gaming market is one of the fastest-growing in the world — and culture infrastructure hasn't kept pace
The market is ready. The question is — who builds the infrastructure for culture?
India's leading IP-driven content & creator business at the intersection of gaming, esports, and digital culture
Led by Rajan Navani, JetSynthesys is pioneering India's Orange Economy — building IP-led platforms that serve Gen Z at scale across gaming, entertainment, and digital culture.
From immersive environments to disruptive ideas — bold, dimensional, and unforgettable experiences
Tessarakt Experiential is a gaming production and experiential marketing agency that shapes stories you can walk through — bending dimensions, breaking conventions, and turning fleeting moments into lasting impressions. With offices in Bengaluru and Gurugram, we bring full-stack production, community DNA, and IP-building capabilities to every engagement.
FEATURED PROJECTS
Full-scale gaming and technology convergence event — esports tournaments, product showcases, immersive gaming experiences for Lenovo Legion and Intel
Large-scale FIFA World Cup fan experience activation — gaming zones, fan engagement, branded entertainment
Creator-powered fusion festival — 7,500+ attendees, 1,000+ creators, 100+ brands
Enterprise product launch
Developer conference production
Complementary capabilities that create an end-to-end gaming culture engine
BRINGS
TESSARAKT
BRINGS
Together: an end-to-end gaming culture engine
JetSynthesys's IPs & audience + Tessarakt's production & community = a flywheel no single player can build alone
A structured partnership across community, content, and production
Building India's largest student gaming community through campus chapters, grassroots engagement, college esports circuits, and creator development
Co-owning and scaling MAGE as a national touring IP that bridges gaming, anime, and pop culture — integrated with JetSynthesys's gaming IPs
A joint gaming production house delivering white-label content for global brands, tournament production, broadcast services
Tapping into the 18–24 demographic — 40% of all Indian gamers — through campus-first grassroots engagement
Socializing is the #1 motivation for Indian gamers. College campuses are the densest concentration of this demographic, yet there's no structured gaming community infrastructure. JetSynthesys's Young Creators and Bharat Xcelerate programs already serve this audience — Tessarakt's The Blend Community model provides the on-ground execution engine to activate them at scale.
Tessarakt already operates a full-stack community platform — ready to scale for gaming
👥 Blend Crew
Paid creator residency — 3-month cohorts, monthly stipend. Cohort 1: 200+ content pieces in 12 weeks across photography, video, design, writing & voice. Live brand campaigns with real mentorship.
🎨 Blended Show
Campus-based platform — real brand projects across 8 creative tracks (film, gaming, food, fashion, media, art, sustainability, music). LinkedIn-verified, paid always. Portfolio-first.
🌐 tessarakt.com
Full production portfolio showcasing gaming events, brand activations, and experiential marketing capabilities for top-tier clients.
A proven immersive expo — ready to scale nationally with JetSynthesys
MAGE (Manga, Anime, Gaming Expo) is a dynamic immersive event by Tessarakt and The Esports Club. It brings four pop-culture interest groups under one roof — esports arenas, anime screenings, cosplay contests, artist alleys, game developer zones, and creator meetups.
Proposal: co-own and scale MAGE as a national touring IP, integrating JetSynthesys gaming IPs (EverMerge, BGIS) into programming.
🎮 Esports Arena
Competitive tournaments with professional casting
🎨 Artist Alley
Manga/anime artists display and sell original work
👘 Cosplay Contests
Competitions with substantial prizes
📺 Anime Screenings
Exclusive premieres and previews
🎓 Workshops
Drawing, game dev, voice acting masterclasses
🎪 Game Dev Zone
Indie and major developer showcases
Title & Category Sponsors
Ticketing & Merch
Streaming Rights
Multi-tier sponsorship structure + consumer revenue streams
From 2 cities to 6+ — a touring pop culture phenomenon integrated with JetSynthesys's gaming ecosystem
Joint IP
Co-ownership with shared revenue
6+ Cities
National touring circuit
SEA
International expansion pilot
End-to-end gaming content, tournament production, and branded experiences
Gaming hardware brands — HP, Lenovo, Asus, Acer, MSI — invest heavily in gaming marketing but lack in-house production capacity. They need authentic gaming content, tournament production, livestreaming, and brand activations. Fragmented outsourcing loses quality and authenticity.
Event Production
End-to-end tournament & esports event execution
Broadcast & Livestream
Studio-grade for YouTube, Twitch, OTT with AR/VR
Branded Content
White-label for HP, Lenovo — launches, reviews, creator collabs
Corporate Gaming
Team building, corporate tournaments, branded gaming cafes
Content Packaging
Event content for OTT, YouTube, Twitch, brand channels
Joint venture entity with shared demand and a clear path to profitability
Production inventory serves JetSynthesys in-season and powers Tessarakt events in the off-season — maximizing utilization year-round
Primary production calendar — esports, tournaments, IP content
BGIS Tournament Production
JAN–APRFull broadcast units, multi-camera setups, commentary booths, livestream
EverMerge & IP Launches
ONGOINGContent studios, editing bays, post-production for game launches
Esports League Broadcasting
MAY–SEPAR/VR rigs, LED walls, stage setups, professional casting
Creator Content & Brand Campaigns
YEAR-ROUNDStudio recording, green screens, podcast setups
Same inventory repurposed for Tessarakt's events and third-party clients
MAGE Expo Production
OCT–DECSame broadcast units power MAGE's esports arenas and main stages
Blend Bazaar & Community Events
QUARTERLYLED walls, AV rigs, staging for creator festivals and campus meetups
Third-Party Tech Conferences
ONGOINGPostman, GE Healthcare, Carelon-style productions
Branded Gaming Activations
FLEXLenovo/Intel-style brand activations using JV equipment
90%+
Asset Utilization
Zero
Idle Inventory Windows
2x
Asset Productivity
Win-Win
Both Partners Benefit
All three pillars interconnect — compounding value that grows stronger over time
50K+ engaged students
MAGE events & IPs
Broadcast & branded content
COMPLETING THE FLYWHEEL
Production builds brand value → attracts more community → bigger events → more production opportunities
Community → Events
Campus chapters become MAGE attendees, tournament participants — guaranteed footfall
Events → Production
Events generate content assets, broadcast footage, and brand activation opportunities
Production → Community
Professional content and brand partnerships attract new members and validate credibility
NEXT STEPS
Two ecosystem players. One shared vision.
Let's build India's gaming culture infrastructure.
Alignment Meeting
Leadership discussion on shared vision & priorities
Joint Workshop
Finalize vertical priorities & pilot scope
Pilot Launch
Community pilot or MAGE city as proof of concept
TESSARAKT
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The future of gaming is collaborative.
CONFIDENTIAL · TESSARAKT INNOVENTURES PVT LTD · 2025